AIRKOD
Hi! I’m Artem, the founder of Airkod.
Recently, I’ve been hearing the same question from clients and partners: how do you decide which features to implement in a site or product? What’s really worth doing, and what’s just a “nice to have”?
For me, the answer is clear: features are micro-investments, not just expenses.
⠀
This mindset comes from my second degree — enterprise economics. That’s why I always approach development, automation, or product updates from a business perspective. If a feature doesn’t pay for itself, it’s just “shiny but empty.”
My Approach (and What I Recommend to Clients)
Before saying “let’s build it,” I always ask these five questions:
1️⃣ How much does it cost to build this feature?
2️⃣ What’s the ongoing maintenance cost each month?
3️⃣ How much extra revenue or time/money savings will it bring?
4️⃣ When will it pay for itself?
5️⃣ What’s the ROI after 3, 6, or 12 months?
The Simple Math
Here’s the quick math I use (and share with my clients):
- Monthly feature cost:
Investment / number of usage months + support costs - Payback period:
Investment / (revenue – monthly support) - ROI (%):
((revenue – investment) / investment) × 100%
Case Study 1: AI Chatbot on the Website
👉🏼 Goal: Boost conversion rates on a service website.
Before: a simple form, low conversions.
What we did: launched a chatbot that:
- answers 10+ user questions
- helps select the right service
- sends lead data directly to the CRM
💰 Investment: $1200
💸 Support: $30/month
📈 Results:
Conversion jumped from 1.6% to 4.3% → 27 new leads/month.
Lead value: $30 → $810/month extra revenue.
Calculations:
Monthly cost: $1200 / 12 + $30 = $130
Net monthly profit: $810 – $130 = $680
ROI: ($680 / $130) × 100 = 523%
Payback period: $1200 / $680 ≈ 1.76 months
Case Study 2: Automating Proposal Generation
👉🏼 Before: managers spent 30 min creating a proposal in Word.
👉🏼 Now: click “Generate Proposal” — instant PDF from the CRM.
💰 Investment: $1800
💸 Time savings: 4 managers × 2 hours/day × 20 days = 160 hours/month.
Hourly cost: $10 → $1600/month saved.
Calculations:
Monthly cost: $1800 / 12 = $150
Net monthly profit: $1600 – $150 = $1450
ROI: ($1450 / $150) × 100 = 966%
Payback period: $1800 / $1450 ≈ 1.24 months
What This Means for Your Business
✅ You make decisions based on numbers — not gut feelings.
✅ You’re not throwing $3000 at “let’s see what happens.”
✅ Building features becomes like managing capital — because that’s exactly what it is.
Where We’re Headed
Right now at Airkod, we’re working on a next-gen AI chatbot — not just a script-bot, but a true assistant that:
understands what users are asking
learns from your knowledge base
adapts to your sales logic
and actually sells, not just “pretends to care”
P.S.
If this approach resonates with you — drop me a message or comment.
I’d be happy to put together a PDF presentation with these formulas, cases, and frameworks, so your team or partners can see: features aren’t just “nice to have” — they’re smart investments.
👉🏼 airkod.info@gmail.com
👉🏼 Airkod.com | Aircms.pro
If you found this valuable, feel free to share it — maybe it’ll inspire someone else in your circle too! 🚀
💬 Want me to share more examples or case studies? Just let me know!
